Take back your summer?

Take back your summer was a 2012 TV ad campaign for the Las Vegas Convention and Visitors Authority.
Here is an interesting comment in Dissent. It does not look like there is a similar campaign this year. Not yet. Doug Finelli was the creative director of this campaign.
For the millions who don't have any paid time off it certainly has a bitter taste but they are not the 'target'. I wonder about the impact on people who do have paid time off but still feel pressured not to use them? Maybe they also have a bitter laugh. If any.